About Us

We are Insights-37, an initiative by Page-37. Recognizing the crucial importance of informed pricing decisions, we’ve developed a cutting-edge SAAS solution dedicated to pricing analytics. Our goal is to empower clients with valuable data, ensuring they make optimal pricing decisions for sustained success.

We’re not just involved – we’re truly passionate. We take real pride in our strong track record of helping businesses move forward in a clear, effective, and sustainable manner.

We work closely together with our clients as one team, achieving results that really last.

Passion drives us. Our experienced team combines their know-how with a relentless commitment to finding new, smart solutions. That means you get innovative answers that work for your business right now.

At Insights-37, we’re not just advisors – we’re your partners in progress. Let’s create a future of growth and success, together.

Our Values


We treat your business as it were our own


We take care to embed capabilities in your organisation


We bring energy – and inspiration – in ever engagement


We believe in making things simple and actionable


We make it happen


We measure our success at your success

The People Behind Insights-37

Björn Willemsens


Johan Plettinckx

Senior Consultant

Abhilash Sugunan

Senior Consultant

Frédéric Nguyen

Senior Consultant